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Everyday Fashions of the 20's : As Pictured in Sears and Other Catalogs by Stella Blum

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Author: Stella Blum
Number of Pages: 156 pages
Published Date: 26 May 1982
Publisher: Dover Publications Inc.
Publication Country: New York, United States
Language: English
ISBN: 9780486241340
Download Link: Everyday Fashions of the 20's As Pictured in Sears and Other Catalogs
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The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.

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